Posts Tagged ‘Twitter’

Twitter has revamped its Business Center, providing a wealth of tips and advice on how to grow your presence on Twitter, integrate its API into your website and use the various available widgets and resources.

The most interesting part of the new Business Center is definitely the advertising section, which is now open to everyone and includes a form that lets businesses express their interest in Promoted Tweets, Trends or Products.

The form lets you set an estimated monthly budget ranging from under $10,000 to as high as $100,000+. Forget about buying cheap, Adwords-like campaigns: this thing is obviously aimed at businesses or (optionally) non-profit organizations.

Unfortunately, Twitter’s new advertising center still isn’t a turn-key solution for buying ads on Twitter. Since promoted tweets and trends are still in beta and available to a small number of advertisers, the new form doesn’t let you actually buy these products, it merely puts you on Twitter’s radar as an interested party.

The fact that the form, once completed, only yields a “page not found” error further proves that Twitter is just testing the waters with this feature.

However, it’s not too hard to guess in which direction Twitter is heading. The future in which business (and maybe even individuals) will be able to easily purchase Promoted Tweets or Trends on Twitter – just like purchasing Facebook or Google Adwords ads – seems just around the corner.

Twitter has started inviting a select group of users to test a new analytics product. This has been rumoured for months now, and a Twitter executive said earlier this year that Analytics would debut by the end of 2010.

With Twitter Analytics, users will be able to see a plethora of data about their account; for example, information about which tweets are most successful, which tweets caused people to unfollow, and who the most influential users are that reply and retweet their messages.

In the images below, you can see how some of this data is charted. A bar graph over 6-hour increments shows you mentions, follows and unfollows, for example, and you can filter tweets by categories that are defined as “best,” “good,” and “all.”

Screenshots

In what will no doubt come as a blow to the third-party vendors that are already providing similar tools, we’re hearing that the product will be free and that Twitter has no immediate plans to charge – What do you think, is it just a rouse to get people using their warez and once they’re locked in slap a big monthly fee based on follower numbers?