Posts Tagged ‘Facebook’

To celebrate receiving their millionth Facebook fan. Heineken is returning the favour by giving their customers a ‘hug’.

The viral film, by AKQA, is named ‘One Million Hugs’ and features a group of Dutch female models visiting bars in Amsterdam and hugging male lager drinkers. The clip ends with the line “Thanks a million”.

Slightly cheating if you ask me but… They brought together multiple Facebook pages and created a single global page.

Floris Cobelens, manager of global digital media at Heineken, said: “While no one can claim today they are mastering the digital revolution, we at Heineken are ahead of the pack, behind a very steep learning curve, and a full-hearted commitment to capitalize on the opportunities new media offer.” – Not smug at all right?

Last month, Heineken rolled out a global ad campaign, by Wieden + Kennedy Amsterdam, featuring a character who effortlessly navigates his way through social situations. The ad aims to emphasise Heineken’s premium lager positioning.

In December, the company announced plans to launch a Facebook store selling branded merchandise as part of its unified global marketing strategy.

Advertisements

Well, that was fast! The new Facebook Profile Pages are now available to try out — Facebook has just heralded their arrival via Twitter, mere hours before founder Mark Zuckerberg’s appearance on 60 Minutes.

People were expecting the new Pages to go live tomorrow, but it seems they’re up and running now. Simply click on Facebook’s announcement to activate yours and check out all the new features, including revamped personal info, more prominent pictures, top interests showcased as images, more descriptive relationships and more.

Check out Facebook’s video and Mashable’s walkthrough below:

Facebook is testing a new tool called ‘Mentions’. It crawls your friends comment threads and looks for common phrases or brand mentions and then aggregates them into a specialised feed.
Facebook Mentions
The development was picked up by Forbes yesterday, below is a screen shot of the beta in action.

It’s also worth pointing out that the feature is not limited to what your friends are talking about, but also what Groups and “Liked” Pages (pages) are discussing as well. See below, where an NPR update appears in the mix:

I’m sure you’ll agree that this is something that has obvious benefits for any word of mouth activity, competitions or new FB pages etc – However, do people really care what their ‘friends’ are jabbering on about?

What are your thoughts?

I thought I would introduce you to the world of doughnuts and coffee – Lightly dusted with a solid gold engagement strategy.

Dunkin’ Donuts is all about highlighting its customers via social media. It is always running social media contests, such as last year’s “Keep It Coolatta” sweepstakes, the recent “Create Dunkin’s Next Donut” contest and the current “Ultimate DD Coffee Fan” search. On Facebook, the brand also currently features a “Troop of the Week” as its Page profile picture, showing its support for America’s heroes, as part of a larger partnership with the USO.

DD Winner

(Troop of the Week )

Dunkin’ Donuts focuses on showcasing passionate fans. They’re unashamedly passionate about the brand, staff and stores. If you’re not a doughnut fan, then stay well clear.

Put simply a fantastic piece of community engagement resulting in a supper charged fan base.

(Last years UGC Doughnut Competition)

During the third quarter of this year, Facebook served up 297 billion display ads, representing 23.1% of the market and more than twice the share the company held at this time last year, according to data from comScore. At that pace, Facebook is now serving more than 1 trillion ads per year.

wonderbra-advert-420x294

Facebook also now has a huge lead over the next closest publisher in the display ad space, Yahoo, which, by comparison, garnered nearly 141 billion display ad impressions. Microsoft ranks third with 5% market share and Google sits at fifth place with 2.7%.

In total, display advertising impressions for the quarter were up 22% year-over-year — a significant increase that represents a strong rebound for the display advertising space.

Skittles UK is rolling out an Old Spice Guy-esque campaign with the launch of “Dazzle the Rainbow,” a challenge in which fans are asked to bury a man named David Phoenix in a vat of the sugary candy.

The challenge featured the ballsy Phoenix, who has announced his intention (via a series of videos) to survive being buried by more than 2 million Skittles.

Skittles, rain

As Skittles fans landed on the Facebook page and tuned into the live stream, more skittles were rained down on Phoenix every 15 minutes. Apparently, 3.7 million Skittles hit him in the end. (And the only way to release them is to grab the eyeballs of more and more fans.)

Skittles, save the rainbow