Posts Tagged ‘advertising’

Twitter has revamped its Business Center, providing a wealth of tips and advice on how to grow your presence on Twitter, integrate its API into your website and use the various available widgets and resources.

The most interesting part of the new Business Center is definitely the advertising section, which is now open to everyone and includes a form that lets businesses express their interest in Promoted Tweets, Trends or Products.

The form lets you set an estimated monthly budget ranging from under $10,000 to as high as $100,000+. Forget about buying cheap, Adwords-like campaigns: this thing is obviously aimed at businesses or (optionally) non-profit organizations.

Unfortunately, Twitter’s new advertising center still isn’t a turn-key solution for buying ads on Twitter. Since promoted tweets and trends are still in beta and available to a small number of advertisers, the new form doesn’t let you actually buy these products, it merely puts you on Twitter’s radar as an interested party.

The fact that the form, once completed, only yields a “page not found” error further proves that Twitter is just testing the waters with this feature.

However, it’s not too hard to guess in which direction Twitter is heading. The future in which business (and maybe even individuals) will be able to easily purchase Promoted Tweets or Trends on Twitter – just like purchasing Facebook or Google Adwords ads – seems just around the corner.

During the third quarter of this year, Facebook served up 297 billion display ads, representing 23.1% of the market and more than twice the share the company held at this time last year, according to data from comScore. At that pace, Facebook is now serving more than 1 trillion ads per year.

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Facebook also now has a huge lead over the next closest publisher in the display ad space, Yahoo, which, by comparison, garnered nearly 141 billion display ad impressions. Microsoft ranks third with 5% market share and Google sits at fifth place with 2.7%.

In total, display advertising impressions for the quarter were up 22% year-over-year — a significant increase that represents a strong rebound for the display advertising space.