Twitter has started inviting a select group of users to test a new analytics product. This has been rumoured for months now, and a Twitter executive said earlier this year that Analytics would debut by the end of 2010.

With Twitter Analytics, users will be able to see a plethora of data about their account; for example, information about which tweets are most successful, which tweets caused people to unfollow, and who the most influential users are that reply and retweet their messages.

In the images below, you can see how some of this data is charted. A bar graph over 6-hour increments shows you mentions, follows and unfollows, for example, and you can filter tweets by categories that are defined as “best,” “good,” and “all.”

Screenshots

In what will no doubt come as a blow to the third-party vendors that are already providing similar tools, we’re hearing that the product will be free and that Twitter has no immediate plans to charge – What do you think, is it just a rouse to get people using their warez and once they’re locked in slap a big monthly fee based on follower numbers?

Facebook is testing a new tool called ‘Mentions’. It crawls your friends comment threads and looks for common phrases or brand mentions and then aggregates them into a specialised feed.
Facebook Mentions
The development was picked up by Forbes yesterday, below is a screen shot of the beta in action.

It’s also worth pointing out that the feature is not limited to what your friends are talking about, but also what Groups and “Liked” Pages (pages) are discussing as well. See below, where an NPR update appears in the mix:

I’m sure you’ll agree that this is something that has obvious benefits for any word of mouth activity, competitions or new FB pages etc – However, do people really care what their ‘friends’ are jabbering on about?

What are your thoughts?

I just saw this story on Twitter – Communications agency Cone has released the 2010 Cone Consumer New Media Study, based on an online survey of 1,050 U.S. adults 18 years of age and older, which found that 38% of Americans use social networks and 3% use microblogs to interact with brands.

For the full story head over to twtrcon.com

I thought I would introduce you to the world of doughnuts and coffee – Lightly dusted with a solid gold engagement strategy.

Dunkin’ Donuts is all about highlighting its customers via social media. It is always running social media contests, such as last year’s “Keep It Coolatta” sweepstakes, the recent “Create Dunkin’s Next Donut” contest and the current “Ultimate DD Coffee Fan” search. On Facebook, the brand also currently features a “Troop of the Week” as its Page profile picture, showing its support for America’s heroes, as part of a larger partnership with the USO.

DD Winner

(Troop of the Week )

Dunkin’ Donuts focuses on showcasing passionate fans. They’re unashamedly passionate about the brand, staff and stores. If you’re not a doughnut fan, then stay well clear.

Put simply a fantastic piece of community engagement resulting in a supper charged fan base.

(Last years UGC Doughnut Competition)

During the third quarter of this year, Facebook served up 297 billion display ads, representing 23.1% of the market and more than twice the share the company held at this time last year, according to data from comScore. At that pace, Facebook is now serving more than 1 trillion ads per year.

wonderbra-advert-420x294

Facebook also now has a huge lead over the next closest publisher in the display ad space, Yahoo, which, by comparison, garnered nearly 141 billion display ad impressions. Microsoft ranks third with 5% market share and Google sits at fifth place with 2.7%.

In total, display advertising impressions for the quarter were up 22% year-over-year — a significant increase that represents a strong rebound for the display advertising space.

Brands have been ‘unoffically’ using Facebook’s places and Foursquare to reward their customers for a while now.

As we expected, Facebook’s decided to allow businesses to build this feature into their geo-location ‘places’ feature;  it’s called ‘offers’.

SpecialOfferSign

The new platform will allow people to find deals nearby when checking into a location on Facebook. So if you’re out and about and looking for a restaurant, you can see all the places on the block that are offering discounts (I say block as it’s only available in the US at the moment). Or, users can find out about deals ahead of time. Checking in gives you a virtual coupon on your phone (only iPhone for now), which you present to the cashier (I imagine people will also be able to redeem online soon too).

starbucks card“Give a Gift” is the new feature that makes the Facebook exchange of Starbucks currency possible. Starbucks Card Facebook application users in the U.S. and Canada can use the application to load between $5 and $500 to a friend’s registered Starbucks Card.

starbucks cups

Starbucks Card Mobile for iPhone and BlackBerry lets users pay for their coffee by holding up the 2-D barcode on their smartphone to the scanner at the counter. The application allows customers to manage and reload their Starbucks Cards as well.
Customers have responded positively to the mobile payment option
iphone screen

SB Scanner

#Avivabigpic

Posted: November 4, 2010 in Facebook, Social Platforms
Tags:

‘You are the Big Picture’ is Aviva’s first global brand campaign, demonstrating Aviva’s commitment to putting customers at the heart of its business.

Aviva

The Idea: Landmark buildings across six cities globally will be wrapped in portraits of Aviva customers, employees and partners, highlighting stories that bring to life Aviva’s brand promise of individual recognition

One building in each city will be handed over to the public for their own moment of recognition by having their photo projected onto giant screens

Starbucks customers who use the free Wi-Fi at more than 6,800 U.S. company-operated stores will be greeted with the Starbucks Digital Network (SDN) — an exclusive content network curated by the company and designed to enhance the customer’s in-store experience.
SBN