Archive for the ‘Facebook’ Category

Well, that was fast! The new Facebook Profile Pages are now available to try out — Facebook has just heralded their arrival via Twitter, mere hours before founder Mark Zuckerberg’s appearance on 60 Minutes.

People were expecting the new Pages to go live tomorrow, but it seems they’re up and running now. Simply click on Facebook’s announcement to activate yours and check out all the new features, including revamped personal info, more prominent pictures, top interests showcased as images, more descriptive relationships and more.

Check out Facebook’s video and Mashable’s walkthrough below:

I thought I would introduce you to the world of doughnuts and coffee – Lightly dusted with a solid gold engagement strategy.

Dunkin’ Donuts is all about highlighting its customers via social media. It is always running social media contests, such as last year’s “Keep It Coolatta” sweepstakes, the recent “Create Dunkin’s Next Donut” contest and the current “Ultimate DD Coffee Fan” search. On Facebook, the brand also currently features a “Troop of the Week” as its Page profile picture, showing its support for America’s heroes, as part of a larger partnership with the USO.

DD Winner

(Troop of the Week )

Dunkin’ Donuts focuses on showcasing passionate fans. They’re unashamedly passionate about the brand, staff and stores. If you’re not a doughnut fan, then stay well clear.

Put simply a fantastic piece of community engagement resulting in a supper charged fan base.

(Last years UGC Doughnut Competition)

During the third quarter of this year, Facebook served up 297 billion display ads, representing 23.1% of the market and more than twice the share the company held at this time last year, according to data from comScore. At that pace, Facebook is now serving more than 1 trillion ads per year.

wonderbra-advert-420x294

Facebook also now has a huge lead over the next closest publisher in the display ad space, Yahoo, which, by comparison, garnered nearly 141 billion display ad impressions. Microsoft ranks third with 5% market share and Google sits at fifth place with 2.7%.

In total, display advertising impressions for the quarter were up 22% year-over-year — a significant increase that represents a strong rebound for the display advertising space.