Archive for the ‘Facebook’ Category

I attended a social media conference this week, as usual there was lots of infographics being used to help articulate all the number into creative representations.

Back in June 2009, the globe’s potpourri of social-networking sites was dazzlingly diverse: Google’s Orkut dominated India and Brazil; Central and South America preferred Hi5; Maktoob was king in the Arab world. The Vietnamese liked Zing, the Czechs loved Lidé, South Koreans surfed Cyworld. Fast-forward two years, and Facebook has stolen users away from its rivals at a blistering pace. It’s completely knocked Hi5 off the map in former strongholds such as Peru, Mexico, and Thailand. After a tense back-and-forth with Orkut in India, Facebook has emerged victorious. And it’s gaining steady ground in Armenia, Georgia, and the Netherlands, where local providers are making a desperate last stand.

There are some glaring exceptions to Facebook’s colonization kick. Russians continue to flock to VKontakte and Odnoklassniki, with Facebook a distant fourth in the rankings. China remains highly committed to domestic sites such as Qzone and Renren. But for the rest of us, we’re living in Zuckerberg’s


To celebrate receiving their millionth Facebook fan. Heineken is returning the favour by giving their customers a ‘hug’.

The viral film, by AKQA, is named ‘One Million Hugs’ and features a group of Dutch female models visiting bars in Amsterdam and hugging male lager drinkers. The clip ends with the line “Thanks a million”.

Slightly cheating if you ask me but… They brought together multiple Facebook pages and created a single global page.

Floris Cobelens, manager of global digital media at Heineken, said: “While no one can claim today they are mastering the digital revolution, we at Heineken are ahead of the pack, behind a very steep learning curve, and a full-hearted commitment to capitalize on the opportunities new media offer.” – Not smug at all right?

Last month, Heineken rolled out a global ad campaign, by Wieden + Kennedy Amsterdam, featuring a character who effortlessly navigates his way through social situations. The ad aims to emphasise Heineken’s premium lager positioning.

In December, the company announced plans to launch a Facebook store selling branded merchandise as part of its unified global marketing strategy.

Facebook is testing a new tool called ‘Mentions’. It crawls your friends comment threads and looks for common phrases or brand mentions and then aggregates them into a specialised feed.
Facebook Mentions
The development was picked up by Forbes yesterday, below is a screen shot of the beta in action.

It’s also worth pointing out that the feature is not limited to what your friends are talking about, but also what Groups and “Liked” Pages (pages) are discussing as well. See below, where an NPR update appears in the mix:

I’m sure you’ll agree that this is something that has obvious benefits for any word of mouth activity, competitions or new FB pages etc – However, do people really care what their ‘friends’ are jabbering on about?

What are your thoughts?

Brands have been ‘unoffically’ using Facebook’s places and Foursquare to reward their customers for a while now.

As we expected, Facebook’s decided to allow businesses to build this feature into their geo-location ‘places’ feature;  it’s called ‘offers’.


The new platform will allow people to find deals nearby when checking into a location on Facebook. So if you’re out and about and looking for a restaurant, you can see all the places on the block that are offering discounts (I say block as it’s only available in the US at the moment). Or, users can find out about deals ahead of time. Checking in gives you a virtual coupon on your phone (only iPhone for now), which you present to the cashier (I imagine people will also be able to redeem online soon too).

starbucks card“Give a Gift” is the new feature that makes the Facebook exchange of Starbucks currency possible. Starbucks Card Facebook application users in the U.S. and Canada can use the application to load between $5 and $500 to a friend’s registered Starbucks Card.

starbucks cups


Posted: November 4, 2010 in Facebook, Social Platforms

‘You are the Big Picture’ is Aviva’s first global brand campaign, demonstrating Aviva’s commitment to putting customers at the heart of its business.


The Idea: Landmark buildings across six cities globally will be wrapped in portraits of Aviva customers, employees and partners, highlighting stories that bring to life Aviva’s brand promise of individual recognition

One building in each city will be handed over to the public for their own moment of recognition by having their photo projected onto giant screens

Skittles UK is rolling out an Old Spice Guy-esque campaign with the launch of “Dazzle the Rainbow,” a challenge in which fans are asked to bury a man named David Phoenix in a vat of the sugary candy.

The challenge featured the ballsy Phoenix, who has announced his intention (via a series of videos) to survive being buried by more than 2 million Skittles.

Skittles, rain

As Skittles fans landed on the Facebook page and tuned into the live stream, more skittles were rained down on Phoenix every 15 minutes. Apparently, 3.7 million Skittles hit him in the end. (And the only way to release them is to grab the eyeballs of more and more fans.)

Skittles, save the rainbow