I attended a social media conference this week, as usual there was lots of infographics being used to help articulate all the number into creative representations.
Back in June 2009, the globe’s potpourri of social-networking sites was dazzlingly diverse: Google’s Orkut dominated India and Brazil; Central and South America preferred Hi5; Maktoob was king in the Arab world. The Vietnamese liked Zing, the Czechs loved Lidé, South Koreans surfed Cyworld. Fast-forward two years, and Facebook has stolen users away from its rivals at a blistering pace. It’s completely knocked Hi5 off the map in former strongholds such as Peru, Mexico, and Thailand. After a tense back-and-forth with Orkut in India, Facebook has emerged victorious. And it’s gaining steady ground in Armenia, Georgia, and the Netherlands, where local providers are making a desperate last stand.
There are some glaring exceptions to Facebook’s colonization kick. Russians continue to flock to VKontakte and Odnoklassniki, with Facebook a distant fourth in the rankings. China remains highly committed to domestic sites such as Qzone and Renren. But for the rest of us, we’re living in Zuckerberg’s