Twitter’s Official Analytics Product Has Arrived

Posted: November 18, 2010 in Social Media News, Social Platforms
Tags: ,

Twitter has started inviting a select group of users to test a new analytics product. This has been rumoured for months now, and a Twitter executive said earlier this year that Analytics would debut by the end of 2010.

With Twitter Analytics, users will be able to see a plethora of data about their account; for example, information about which tweets are most successful, which tweets caused people to unfollow, and who the most influential users are that reply and retweet their messages.

In the images below, you can see how some of this data is charted. A bar graph over 6-hour increments shows you mentions, follows and unfollows, for example, and you can filter tweets by categories that are defined as “best,” “good,” and “all.”

Screenshots

In what will no doubt come as a blow to the third-party vendors that are already providing similar tools, we’re hearing that the product will be free and that Twitter has no immediate plans to charge – What do you think, is it just a rouse to get people using their warez and once they’re locked in slap a big monthly fee based on follower numbers?

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