Dunkin’ Donuts Ultimate Coffee Fan (Comp)

Posted: November 9, 2010 in crowdsources, Facebook, Social Platforms
Tags: ,

I thought I would introduce you to the world of doughnuts and coffee – Lightly dusted with a solid gold engagement strategy.

Dunkin’ Donuts is all about highlighting its customers via social media. It is always running social media contests, such as last year’s “Keep It Coolatta” sweepstakes, the recent “Create Dunkin’s Next Donut” contest and the current “Ultimate DD Coffee Fan” search. On Facebook, the brand also currently features a “Troop of the Week” as its Page profile picture, showing its support for America’s heroes, as part of a larger partnership with the USO.

DD Winner

(Troop of the Week )

Dunkin’ Donuts focuses on showcasing passionate fans. They’re unashamedly passionate about the brand, staff and stores. If you’re not a doughnut fan, then stay well clear.

Put simply a fantastic piece of community engagement resulting in a supper charged fan base.

(Last years UGC Doughnut Competition)

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