Facebook ‘Places’ Intergrates ‘Offers’

Posted: November 5, 2010 in Facebook, Foursquare, Smartphones
Tags: ,

Brands have been ‘unoffically’ using Facebook’s places and Foursquare to reward their customers for a while now.

As we expected, Facebook’s decided to allow businesses to build this feature into their geo-location ‘places’ feature;  it’s called ‘offers’.

SpecialOfferSign

The new platform will allow people to find deals nearby when checking into a location on Facebook. So if you’re out and about and looking for a restaurant, you can see all the places on the block that are offering discounts (I say block as it’s only available in the US at the moment). Or, users can find out about deals ahead of time. Checking in gives you a virtual coupon on your phone (only iPhone for now), which you present to the cashier (I imagine people will also be able to redeem online soon too).

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