Skittles Asks Facebook Fans to Drown a Man in Skittles

Posted: November 4, 2010 in Facebook
Tags: ,

Skittles UK is rolling out an Old Spice Guy-esque campaign with the launch of “Dazzle the Rainbow,” a challenge in which fans are asked to bury a man named David Phoenix in a vat of the sugary candy.

The challenge featured the ballsy Phoenix, who has announced his intention (via a series of videos) to survive being buried by more than 2 million Skittles.

Skittles, rain

As Skittles fans landed on the Facebook page and tuned into the live stream, more skittles were rained down on Phoenix every 15 minutes. Apparently, 3.7 million Skittles hit him in the end. (And the only way to release them is to grab the eyeballs of more and more fans.)

Skittles, save the rainbow

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