Posted: November 4, 2010 in Facebook, Social Platforms

‘You are the Big Picture’ is Aviva’s first global brand campaign, demonstrating Aviva’s commitment to putting customers at the heart of its business.


The Idea: Landmark buildings across six cities globally will be wrapped in portraits of Aviva customers, employees and partners, highlighting stories that bring to life Aviva’s brand promise of individual recognition

One building in each city will be handed over to the public for their own moment of recognition by having their photo projected onto giant screens

  1. Lucy Denny says:

    Seeing as Consumers are our heartbeat this is something that we could do with Tetley drinkers in key countries – pick key tea type venues as well – any chance the Ritz would let us project onto their building?!

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